Production Company Research
Ghost House Productions, they produced the films, 'The Grudge', 'Drag me to hell' and 'Evil Dead'. The Ghost House productions clip reflects the type of Horror that they produce. This is effective as you know that the film is a horror by looking at this and give you a feel of what the film is going to be. The use of the Skull and the spooky looking door are typically what you would relate as a horror.
Blum house productions produced all the 'Paranormal Activity' film's and 'Sinister' we can see that they produce horror by the use of the floating objects as it gives a paranormal feel to it, making it clear to the audience that they produce paranormal horror.